Daring to Delve Into All Genres Within a Classical Framework
Throughout his career, Serour remained committed to the teachings of conservative Roman academies. A significant portion of his body of work consists of commissioned portraits of the Levantine elite, from merchants to politicians, professionals, socialites, and clergymen. As photography became increasingly affordable in the early 20th century, commissioning a painted portrait in oil or pastel was a mark of taste and social standing for these patrons. Another stream of regular commissions came from the Maronite clergy, who tasked Serour with painting religious scenes following the conventions and iconography of classical Italian devotional painting and with employing this style to depict local devotions.
Serour also painted scenes of rural life in the Levant and portraits of people living in the Lebanese highlands and mountains, such as shepherds leading their flocks or nomadic Bedouin women sitting inside their tents. This interest in individuals who lived outside Levantine urban areas and led traditional lifestyles may have been sparked during his stays in Egypt, where Orientalist art was frequently shown in Cairo’s art exhibitions. However, Serour eschewed the prejudiced tropes and conventions, as well as the ideological framing associated with Orientalist art, in his depictions of people living in Mount Lebanon and the Beqaa Valley. Instead, he emphasised realism and attention to detail in his subjects' faces and dress. He brought out their psychological depth, highlighting dignity, resilience, and the hardships of daily life in the rural Levant. Although some of Serour's paintings of Bedouin women, which contemporary critics lauded, display sensual elements, he refrains from stereotyping and rather places the accent on his sitters' presence and agency.
Serour also painted female nudes, a genre that easel painters seldom explored in Lebanon before the French Mandate period, when critics and elite art collectors in Beirut embraced it. His nudes follow the vocabulary of European academic art, as he rendered the figure according to classical ideals, resulting in restrained, classical images rather than provocative ones. Serour's nudes encouraged younger artists who frequented his studio or saw them exhibited in Beirut to tackle the genre, and contributed to influencing the artistic discourse surrounding gender and the boundaries of the artistic representation of the human body in the Levant.
Critical Recognition and Public Visibility
Throughout his career, Serour relied mainly on his patronage network for commissions. Public art exhibitions were infrequent in Beirut during his lifetime, and he is recorded as having participated in only three, all in Beirut. There was, first, the 1921 fine arts exhibition that took place in the context of the Foire-Exposition de Beyrouth, a showcase for French consumer goods, followed by a 1931 collective exhibition of painting, photography, and engraving at the School of Arts and Crafts. The 1938 Salon des Amis des Arts was a yearly exhibition that emulated the Salon des artistes français in Paris. The local press commented positively on his work, praising his skills as a portraitist who could convey his subjects' character and showing particular appreciation for his paintings of female Bedouins.
Serour passed away in 1938, in a hospice for the elderly. In the years following his death, he was acknowledged by Lebanese artists and art critics as an important national artistic figure. He was included in a retrospective exhibition of major 20th century Lebanese painters in 1947 at the National Museum of Beirut and, in 1948, at the UNESCO headquarters in the city, in a show that gathered the leading Lebanese painters of the day.