Ahmad's fascination with paper grew from his early childhood, when he used to play with paper planes. Later in his life, he travelled to Japan, Thailand, Nepal, and India, calling himself ‘crazy about paper’ because he was always exploring locally made papers.
In his large-scale artwork, Ahmad depicts Arabic letters in their various shapes, with a particular focus on the construction of his composition. Ahmad's constant experimentation with a variety of media, starting with oil, acrylic, and mixed media on canvas or panel, and later silkscreen paint on board and watercolour on paper, led him to create his unique palm leaf paper made from locally grown Qatari palm trees. In his works, The Letter Eco(2011) and The Third Dimension Mosaic, (2014), Ahmad engages freely and spontaneously with the surface and the large space within his black wooden frame through this locally created medium and Hurufiyya. In fact, his recent work inFull Moon Love Letters(2013), The Dancing Letters(2013), and The Third – Dimension Mosaic (2014) reflects Ahmad's complete mastery in deploying both elements together: the handmade Qatari palm leaf paper and the aesthetically shaped letters.
His exhibition Yousef Ahmad: Story of Ingenuity, on show from 11 November 2014, to 28 March 2015, at Qatar Museums Gallery in Katara (Qatar) showcased a selection of the most striking artwork from his early career in the 1970s. The show highlighted three phases in Ahmad's artistic journey, from early oil paintings, including his historic depiction of al-Zubarah Fort, to mixed-media calligraphic artwork, and finally to innovative experimentation with media such as handmade paper and an abstract style.
Ahmad believes that an Arab artist should never lose sight of three themes in creating his work. The first is to relate to the forces of influence and interaction of the popular environment. The second is to foster the heritage and traditions of his forbears and civilisation. The third is to confront in his work the realities of life and events in the world, no matter how shocking or unpleasant. In his artistic collage Lebanon Burns and in Crying for Sarajevo 1 and 2 (1995), Ahmad sought to articulate a collective cause against remaining indifferent to such catastrophes. In his artwork al-Umoumah (Motherhood), Ahmad employs dark, warm colours, while his composition contrasts sharply drawn lines and triangles with a circular, egg-shaped mass. This work depicts the intimate moments of love and kinship between a mother and her child and ultimately reveals the artist's intrinsic feelings vis-à-vis the mother and motherhood as a subject.
Ahmad uses both primary and secondary colours, and at times, cold and warm colours are harmoniously nuanced, while at other times, they are distinctly contrasted. Earth colours such as light brown, pale yellow, beige, and orange, which represent the Eastern environment, as well as other colours such as green, gold, and blue inspired by Islamic culture, remain predominant in his work. He skilfully manipulates tones and shades of colours, which impart to his work a unique and deeply felt spirituality. To execute al-Zubara (1993), a commission by His Excellency Sheikh Hassan, Ahmad worked with high-quality Holland oil paints to develop a specific range of colours as close as possible to those of his natural environment.
In his recent artwork, Ahmad, inspired by his local environment, makes extensive use of earth colours, such as dust and sand. Ahmad remains committed, if not determined, to using these local media to highlight local traits in abstraction and to present his country and aspects of Arab identity in a contemporary way.
Ahmad was one of the first Qatari artists who joined al-Jasrah Cultural and Social Club (founded in 1960), taking part in its permanent exhibition in 1972. He also exhibited his work at the Three Friends Exhibition in 1977, 1978 and 1980; the Cairo Biennials in 1984, 1986, 1988, 1990 and 1992; the Friends of Fine Art Exhibitions of GCC countries from 1985 to 1990; the First International Festival of Fine Art in Baghdad in 1986 and 1988; the first collective Exhibition at al-Ahli Sports Club in 1986, and Ankara First International Euro-Asian Arts Biennial, Turkey in 1986 and 1988. Ahmad's first exhibition, held at the entrance of his home, dates back to 1963.
Ahmad has won several regional and international awards and honours, and has widely exhibited at art fairs and biennials, gaining him international recognition. His works can be found in private collections including Sheikh Hassan bin Mohamed bin Ali Al Thani, and others in Mexico, Switzerland, Sultanate of Oman, the United Arab Emirates and Saudi Arabia, and at the Metropolitan Museum of Art in New York, United States of America; the Jordanian Museum for Modern Arts; the International Museum of Engravings, Asilah, Morocco; the British Museum, United Kingdom; and Mathaf: Arab Museum of Modern Art, Doha, Qatar.
Ahmad has served as an art advisor for many art galleries in the Arab World. He is a member of the Qatar Award Jury and Hand Papermaking International Board of Advisors; he currently serves as Senior Advisor at the Cultural Advisor Office, Qatar Foundation, in Doha, Qatar.